![]() ![]() (It did not disclose its latest valuation.) The company plans to announce next week that it has raised another $25 million, bringing its total fund-raising to $110 million, from investors such as Salesforce Ventures, Morgan Stanley Next Level Fund and Verizon Ventures. Movie,” launched an advertising campaign, it came with a phone number for viewers to text, powered by Community. ![]() When this month’s Hollywood blockbuster, “The Super Mario Bros. In the beginning, it was marketed to celebrities to communicate with their fans about tour dates and new projects.īut over the last year, the business has quietly grown to power text messages from some of the largest brands, like McDonald’s, HBO, the New York Yankees and Condé Nast. ![]() And in the process, the “text inbox” has become the new holy space for brands, far more intimate than your social media feed.Īt least, that’s the bet that Ashton Kutcher, the actor turned venture capitalist, and Guy Oseary, Bono’s and Madonna’s manager turned investor, made when they co-founded a text message company called Community in 2019. That’s why so many of us are moving our most important communications to text messages. But you probably got a bunch of spam and junk mail in your inbox, too. ![]() You probably received today’s DealBook newsletter, as you always do, by email. ![]()
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